February 2, 2016 Penn Mutual Life – Workplace Corporate | Workplace Strategy Full Service Interior Architecture | Workplace | Environmental Brand Strategy 142,000 SF Paul Restall Company | General Contractor When a legacy business like Penn Mutual Life has been operating since the mid-nineteenth century, the challenge is to keep evolving to stay relevant to an ever-changing consumer and business landscape. Penn Mutual Life had big plans. Storytelling was at the heart the CMO’s vision for moving the insurance giant forward. The corporate office provided the perfect canvas for visual narrative, a way to tell the story of what was to come and how that fits into a rich and textured timeline. Based on environmental brand imaging sessions and deep discovery, The Verve Partnership developed keywords, communications strategy, and a branded space game plan to capture 3rd dimension engagement with clients, families, partners, and staff. Penn Mutual’s new space shines with warmth and understated strength. Central to the design is a long corridor splashed with waves of color and home to compelling quotes, engaging photography, and historical artifacts. Museum-quality murals move you through a visual continuum of brand values and historical context. The Verve Partnership created a stunning and relevant design of our new office space. The space helps foster all that we do and inspires us to sell and people to visit our great destination and to experience all there is to see and do. It all starts with a visit. Charles Jeffers COO, Visit Baltimore Our space now truly embodies who we are and what we do. Scott Carr COO, First Finish The Verve Partnership are experts in the field and highly regarded in their industry. Their attention to detail is second to none. The team has well known clients and are able to deliver every time.. Denise Schoenberg - AvaraBusiness Development Manager We love showing off our space to clients and guest, even holding industry specific events, the space just works. The neighborhood planning is perfect for the way we manage our teams. AND, now, despite the pandemic is still working for us. We credit this to The Verve Partnership asking us questions that made sense to our business process. David S. Rosen, Esq., CPAPartner, Rosen, Sapperstein & Friedlander, LLC As a General Contractor we work with design professionals on a regular basis and your team continuously exceeded our expectations. Scott Carr COO, First Finish Kelly and her team balance the integrity of outcome with a myriad of stakeholder demands. Add to that to the knowledge of, and passion for the subject matter...simply hire them. Brett HockingExecutive, APP Corporation Pty Ltd Working with The Verve Partnership really showed us how designing from the inside out could make a lasting difference in employee satisfaction, improve the outcome for our clients and as a result, benefit our bottom line. Dave Miller Vice President, SE, Harkins Builders The Verve Partnership are true team players and always manage to foster positive discussions and bring the best out of others. Dave Miller Vice President, SE, Harkins Builders When it came to the design for our new space, we turned to The Verve Partnership to create a client-focused, easy-to-navigate, design-driven environment. Their reputation clearly speaks for itself. Steve Callahan Supreme Orthopedic Systems The comprehensive, knowledgeable, and creative approach to the design of our space has directly contributed to the success of our office. Renee Lane-Kunz COO, Shapiro Sher The Verve Partnership is the real deal. They exemplify professionalism on a personal connected level. Working with them was a complete joy. I look forward to future encounters. Pat ErdenbergerConsultant Their forward-thinking ideas about design, culture, brand and productivity are secret weapons that smart companies can use and will see the benefit today and tomorrow. Doug KaufmanAGM Commercial Real Estate Post navigation ← Penn Mutual Life – Brand Shapiro Sher Guinot & Sandler →